The LMR R&D team is active at all stages of this varietal selection, for many of our key naturals. Many factors are crucial to the quality of our natural extracts, both for wild and cultivated plants.


At LMR, it does not start with the EXTRACTION of the vegetal. It starts much higher, UPSTREAM, and this is also what makes the LMR naturals so special. Our expertise starts at the vegetal level. Because the old saying, “a rose is a rose is a rose”, does not apply when it comes to providing perfumers with the best rose there is. It starts with our R&D experts selecting the right VARIETY within a given natural species:  Selecting the OLFACTIVE properties which will fit the needs of a perfumer, and the best YIELD in olfactive active principles.

IFF-LMR has been, for example, working on Geranium (Pelargorium x hybridum cv 'Rose') R&D program since few years to characterize the genes involves into the biosynthesis of Essential Oil. The fundamental knowledge of these genes and the enzymes will help IFF to initiate a new varietal selection thanks to very efficient bio molecular tools. The objective is to obtain via natural hydridation and a precise selection of a new hybrid, a high quality and high yield of essential oil. This selected plant will be transferred to our producer partners to be cultivated and distilled through an optimized process. In parallel, LMR works on the cultivation processes (sustainable plantation) and it is impact on the yield and quality of its R&D fields in Egypt.

Another LMR R&D program concerns the cultivation of the rose flower, LMR works with more than 25 villages in Turkey. The R&D team observed some discrepancies for the roses (in terms of olfactive qualities and yield) between villages due to environmental conditions and agricultural practices. LMR has studied the reason of this important difference with several partnerships (INRA, LBVpam (Laboratory of Vegetal Biotechnology for perfumed, aromatized and medicinal plants) to determine whether it was due to genetic, human, or environmental causes. LMR was able to highlight the best practices. The important results are now used and applied with LMR partners' villages to improve its own production. This has led to the improvement of the quality of the rose oils, decreased cost of production and a more sustainable production.


Bernard Blerot


Working on rose fields to understand the impact of the different environmental and agricultural factors, researching the bio-molecular characteristics of geranium to identify precursors, those are just a few examples of our varietal selection program, to develop the best of nature.

Bernard Toulemonde

IFF LMR General Manager

By starting our focus on naturals upstream, before they're even planted, we are able to identify and develop the best elements of nature, which will then generate the best yields, at the best quality.